Nick Boury
Associate Partner

Mobile: +32 475 608012
E-mail: nbo@sam-int.com

Nick has a broad International experience in consultancy & recruitment specialized in FMCG, Food & Beverage, retail, export and franchising. Nick spent 10 years in Dubai, U.A.E. where he was responsible for Export management of Food distribution companies as well as the Regional Manager MEA (Middle East – Africa) for USA-based franchise.com, a leading franchise sales and lead generation company. Nick has extensive regional and International experience in targeted franchise marketing and a proven track record in franchise recruitment & sales. Nick is frequent speaker about franchise sales and marketing both locally and internationally. Nick has also been involved in Franchise development to turn existing concepts into a franchise model hereunder how to find the best suitable franchisees to make the business successful.

Nick has many years’ retail management experience gained on three continents and is also a seasoned Food & Beverage operator with focus on coffee shop/café’s where he, amongst other projects functioned as the concept manager for Muffin Break Australia (bakery café) and opened 6 shops in the UAE and 21 franchised stores. As president of the Belgian and Luxemburg Association and Vlamingen in de Wereld for the UAE, Nick has been socially engaged in building a Belgian Expat community and organized several gatherings.

Nick holds a Degree in Sales and Marketing and speaks 5 languages (French, English, German, Spanish & Arabic) apart from his mother tongue Flemish.

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